What 80 years of study means for the future of advertising research
Horst Stipp
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Stipp, Horst |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 3, p. 231-234
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595650