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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
65
Werbung
65
Werbewirkung
56
Internet marketing
28
Online-Marketing
28
USA
23
United States
23
Brand management
19
Markenführung
19
Social Web
19
Social web
19
Brand
15
Markenartikel
15
Brand image
14
Markenimage
14
Communication
10
Kommunikation
10
Fernsehwerbung
8
Television advertising
8
Psychology of advertising
7
Target group
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Gender
5
Geschlecht
5
Green marketing
5
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English
57
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Chang, Chun-Tuan
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Baker, David John
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Berg, Hanna
1
Berger, Paul D.
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Calder, Bobby J.
1
Cao, Jiaqi
1
Carlson, Les
1
Chammas, Cristiane Benedetti
1
Chao, Naipeng
1
Chen, Huan
1
Chen, Long
1
Cheung, Wah-leung
1
Choi, Jieun
1
Clancy, Kevin J.
1
Cohen, Justin
1
Costa Filho, Murilo Carrazedo
1
Coyle, James R.
1
Cruthirds, Kevin W.
1
D'Amico, Ted
1
D'Attoma, Ida
1
Dahlén, Micael
1
Deuskar, Sonali
1
Di Domenico, Giandomenico
1
Faulkner, Margaret
1
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Published in...
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Journal of advertising research
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
90
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
78
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
69
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
61
Marketing letters : a journal of research in marketing
54
Marketing intelligence & planning
53
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Journal of strategic marketing
47
International journal of electronic marketing and retailing : IJEMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
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ECONIS (ZBW)
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
8
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
9
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
10
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
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