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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Advertising effects"
~subject:"E-commerce"
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Advertising effects
E-commerce
Viral marketing
34
Virales Marketing
34
Internet marketing
13
Online-Marketing
13
Social Web
12
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12
Werbewirkung
10
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6
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Fay, Brad
2
Keller, Ed
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Ha, Kyoungnam
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Ketelaar, Paul
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LaPointe, Pat
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Lee, Hsiang-ming
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Li, Jin
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Journal of advertising research
Journal of business research : JBR
23
Journal of retailing and consumer services
20
Journal of management information systems : JMIS
16
Information systems research : ISR
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of internet marketing and advertising : IJIMA
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing communications
12
Electronic commerce research
11
International journal of hospitality management
11
Journal of promotion management : innovations in planning and applied research
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Tourism management : research, policies, practice
6
International journal of business information systems : IJBIS
5
Journal of advertising : official publication of the American Academy of Advertising
5
Management information systems : mis quarterly
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Journal of retailing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
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ECONIS (ZBW)
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10
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1
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
2
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
3
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
4
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
5
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
6
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
7
Word-of-mouth advocacy : a new key to advertising effectiveness
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009710176
Saved in:
8
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
9
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
10
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
Saved in:
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