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~isPartOf:"Journal of advertising research"
~subject:"Beziehungsmarketing"
~subject:"Big event"
~subject:"Event"
~subject:"Leisure industries"
~subject:"USA"
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Krishen, Anjala S.
2
LaTour, Michael S.
2
Bui, M̃y
1
Poon, Derek
1
Prendergast, Gerard P.
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Scheinbaum, Angeline Close
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Journal of advertising research
International journal of event and festival management
23
Tourism management : research, policies, practice
15
Journal of travel and tourism marketing
12
Tourism management perspectives : TMP
12
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
SpringerLink / Bücher
9
International journal of contemporary hospitality management
8
International journal of hospitality management
8
International journal of sport management and marketing : IJSMM
8
Journal of hospitality marketing & management
8
Journal of business research : JBR
7
Customer Experience : Forum Dienstleistungsmanagement
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The business of events management
6
European Sport management quarterly : ESMQ
5
Journal of retailing and consumer services
5
Markenkommunikation und Beziehungsmarketing
5
Sport management review
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Event tourism in Asian countries : challenges and prospects
3
International journal of sports marketing & sponsorship
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Stand und Perspektiven der Eventforschung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Flagship marketing : concepts and places
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
International journal of arts management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of destination marketing & management
2
Journal of food products marketing
2
Journal of hospitality and tourism insights
2
Journal of marketing communications
2
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ECONIS (ZBW)
4
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1
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
2
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
3
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
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