Match game : linking sponsorship congruence with communication outcomes
Gerard P. Prendergast; Derek Poon; Douglas C. West
| Year of publication: |
2010
|
|---|---|
| Authors: | Prendergast, Gerard P. ; Poon, Derek ; West, Douglas C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 2, p. 214-226
|
| Subject: | Sponsoring | Sponsorship | Veranstaltung | Event | Event-Marketing | Event marketing | Hongkong | Hong Kong |
| Extent: | graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991914