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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Success factor"
~subject:"Theory"
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Aleksandrovs, Leonids
1
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1
De Gregorio, Federico
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Journal of advertising research
Leitfaden Online-Marketing ; [Bd. 1]
13
Journal of marketing communications
8
SpringerLink / Bücher
7
Handbook of research on effective advertising strategies in the social media age
6
A master class in brand planning : the timeless works of Stephen King
5
UTB / Betriebswirtschaftslehre
5
Faculty & research / Insead : working paper series
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Measuring and managing brands
3
The Rand journal of economics
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Creating success
2
Creating success series
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Gabler Edition Wissenschaft
2
Grundwissen der Ökonomik / Betriebswirtschaftslehre
2
Handbuch der Marktforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
2
International journal of electronic commerce : IJEC
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Medienmanagement und E-Business
2
PR-Kampagnen
2
Postmillennial pop
2
The American economic review
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ECONIS (ZBW)
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1
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
2
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
3
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
4
If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie
;
Fulgoni, Gian
;
Vollman, Andrea
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10009778464
Saved in:
5
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
6
A new theorem for optimizing the advertising budget
Wright, Malcolm
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
Saved in:
7
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
Saved in:
8
Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
Saved in:
9
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
10
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
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