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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Success factor"
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Journal of advertising research
Leitfaden Online-Marketing ; [Bd. 1]
13
SpringerLink / Bücher
7
Handbook of research on effective advertising strategies in the social media age
6
Journal of marketing communications
5
Faculty & research / Insead : working paper series
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UTB / Betriebswirtschaftslehre
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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The Rand journal of economics
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Creating success
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European journal of operational research : EJOR
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbuch der Marktforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of electronic commerce : IJEC
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Medienmanagement und E-Business
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The American economic review
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The journal of industrial economics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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... für Dummies
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A master class in brand planning : the timeless works of Stephen King
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AGMA-Forschungsberichte
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Advances in applied microeconomics : a research annual
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Advances in information systems and management science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising, promotion, and new media
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American journal of agricultural economics
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ECONIS (ZBW)
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1
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
2
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
3
If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie
;
Fulgoni, Gian
;
Vollman, Andrea
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10009778464
Saved in:
4
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
5
A new theorem for optimizing the advertising budget
Wright, Malcolm
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
Saved in:
6
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
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