//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
~subject:"Media usage"
~subject:"Mode"
~subject:"Unternehmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social Software"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Media usage
Mode
Unternehmen
Web 2.0 technologies
4
Web 2.0-Technologien
4
Online-Marketing
2
Advertising effects
1
Consumer behaviour
1
Electoral campaign
1
Fashion
1
Information dissemination
1
Informationsverbreitung
1
Konsumentenverhalten
1
Media effect
1
Mediennutzung
1
Medienwirkung
1
Motivation
1
Political communication
1
Politische Kommunikation
1
Presidential election
1
Präsidentschaftswahl
1
Social Web
1
Social web
1
Target group
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
Wahlkampf
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Colliander, Jonas
1
Dahlén, Micael
1
Haygood, Daniel M.
1
Published in...
All
Journal of advertising research
SpringerLink / Bücher
24
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
8
International journal of internet marketing and advertising : IJIMA
6
Springer eBook Collection
5
Cases on strategic social media utilization in the nonprofit sector
4
Kulturspezifik in der europäischen Wirtschaftskommunikation
4
Premier reference source
4
Psychology & marketing
4
The new rules of social media series
4
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of marketing management : MM
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
Springer Texts in Business and Economics
3
Springer eBook Collection / Business and Management
3
Web 2.0 : neue Perspektiven für Marketing und Medien
3
Advances in E-Business research (AEBR) book series
2
Business horizons
2
Economic research
2
Electronic markets : the international journal on networked business
2
Gabler Research
2
Galileo Computing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Internet economics
2
Journal of business & economics research
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
2
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->