Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Jonas Colliander; Micael Dahlén
| Year of publication: |
2011
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|---|---|
| Authors: | Colliander, Jonas ; Dahlén, Micael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 1, p. 313-320
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| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Mode | Fashion | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127041