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~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
~subject:"Mode"
~subject:"USA"
~subject:"Unternehmen"
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Internet marketing
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Colliander, Jonas
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Dahlén, Micael
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Journal of advertising research
SpringerLink / BĂĽcher
24
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
8
International journal of internet marketing and advertising : IJIMA
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Psychology & marketing
5
Cases on strategic social media utilization in the nonprofit sector
4
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
4
Kulturspezifik in der europäischen Wirtschaftskommunikation
4
Premier reference source
4
Public choice
4
Springer eBook Collection
4
The new rules of social media series
4
Business horizons
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
JMM : the international journal on media management
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of organizational computing and electronic commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
Springer Texts in Business and Economics
3
Springer eBook Collection / Business and Management
3
Working paper / National Bureau of Economic Research, Inc.
3
A Gower book
2
Advances in E-Business research (AEBR) book series
2
Branding and sustainable competitive advantage : building virtual presence
2
Corporate communications : an international journal
2
Economic research
2
Gabler Research
2
Galileo Computing
2
Global business review
2
Global perspectives on small and medium enterprises and strategic information systems : international approaches
2
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The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
2
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
3
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
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