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~isPartOf:"Journal of advertising research"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
~subject:"Werbung"
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Markenartikel
Marketingmanagement
Marktforschung
Werbung
Market research
25
Vereinigte Staaten
16
Verbraucher
10
Internet marketing
4
Online-Befragung
4
Online-Marketing
4
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3
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Journal of advertising research
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
80
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Europäische Hochschulschriften / 5
57
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
69
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69
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1
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
2
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
3
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
4
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
5
Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
Saved in:
6
The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie
;
Pashupati, Kartik
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
Saved in:
7
The impact of survey routers on sampling and surveys : unraveling the mysteries of survey-router design and deployment
Brigham, Nancy
;
Fallig, Michael
;
Miller, Chuck
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10010481199
Saved in:
8
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Saved in:
9
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
10
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
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