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~subject:"Social Web"
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Consumer behaviour
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Fashion
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Internet marketing
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Online-Marketing
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Beziehungsmarketing
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Feldforschung
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Gen Z
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Luxury goods
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Luxusgüter
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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Personality psychology
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Persönlichkeitspsychologie
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Retargeting
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early stage of decision making
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luxury fashion
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Azemi, Yllka
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Colliander, Jonas
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Journal of advertising research
Journal of fashion marketing and management
21
Journal of retailing and consumer services
15
Journal of business research : JBR
10
Journal of global fashion marketing : JGfM
9
Young consumers : insight and ideas for responsible marketers
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
Technological forecasting & social change : an international journal
2
Annals in social responsibility : ASR
1
Boston University Questrom School of Business Research Paper
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Electronic markets : EM ; the international journal of electronic commerce and business media
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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