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~isPartOf:"Journal of advertising research"
~subject:"Social web"
~subject:"United States"
~subject:"Werbewirkung"
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Social web
United States
Werbewirkung
Social Web
56
Internet marketing
33
Online-Marketing
33
Advertising effects
29
Consumer behaviour
27
Konsumentenverhalten
27
USA
23
Advertising
20
Werbung
20
Viral marketing
12
Virales Marketing
12
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10
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10
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10
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72
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72
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Lipsman, Andrew
3
Campbell, Colin
2
LaPointe, Pat
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
2
Riegner, Cate
2
Sharp, Byron
2
Wiesenfeld, David
2
Youn, Kibum
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Burton, Jennifer Lee
1
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1
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1
Campbell, Colin L.
1
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1
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Journal of advertising research
Journal of business research : JBR
473
Working paper / National Bureau of Economic Research, Inc.
379
Technological forecasting & social change : an international journal
253
Journal of retailing and consumer services
227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
SpringerLink / Bücher
168
NBER working paper series
157
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
144
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Discussion paper / Centre for Economic Policy Research
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Springer eBook Collection
96
Business horizons
95
Industrial marketing management : the international journal for industrial and high-tech firms
94
CESifo working papers
93
Psychology & marketing
91
International journal of hospitality management
90
International journal of advertising : the review of marketing communications
89
Journal of internet commerce
88
Journal of marketing communications
87
Management science : journal of the Institute for Operations Research and the Management Sciences
86
International journal of business information systems : IJBIS
85
NBER Working Paper
80
Electronic commerce research
79
Management information systems : mis quarterly
78
Journal of travel and tourism marketing
73
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
Telecommunications policy : the international journal of digital economy, data sciences and new media
72
Journal of electronic commerce research : JECR
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
70
The journal of brand management : an international journal
69
The journal of product & brand management
69
Discussion papers / CEPR
68
Cogent business & management
67
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ECONIS (ZBW)
72
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1
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10
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72
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date (oldest first)
1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
5
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
6
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
7
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
8
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
9
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
10
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
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