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Ambler, Tim
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Bume, Tom
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Hollier, E.Ann
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
10
Business strategy review
7
Centre for Marketing working paper / Centre for Marketing, London Business School
6
Journal of marketing management : MM
6
MSI reports : working paper series
6
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
5
Marketing management : a quarterly business management publication of the American Marketing Association
4
Journal of marketing
3
International Journal of Business Performance Management
2
International journal of business performance management
2
International marketing review
2
Report / Marketing Science Institute
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australian Journal of Management
1
Australian journal of management
1
Better regulation
1
Business performance measurement : theory and practice
1
Business performance measurement : unifying theories and integrating practice
1
Does marketing need reform? : fresh perspectives on the future
1
Environment and Planning C: Government and Policy
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Financial times handbook of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Advertising Research
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Legends in marketing
1
Management decision : MD
1
Manchester Business School - Research - Working Papers
1
Marketing : monthly magazine of the Institute of Marketing
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing intelligence & planning
1
Marketing research : a magazine of management and applications
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Performance management : multidisciplinary perspectives
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Psychology & marketing
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The Waste in Advertising Is the Part That Works
Ambler, Tim
;
Hollier, E.Ann
- In:
Journal of advertising research
44
(
2004
)
4
,
pp. 375-390
Persistent link: https://www.econbiz.de/10006503547
Saved in:
2
The Impact of Affect on Memory of Advertising - The role of emotion in marketing decision-making is becoming more recognized, but we are a long way from understanding it. This arti...
Ambler, Tim
;
Bume, Tom
- In:
Journal of advertising research
39
(
1999
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10006519183
Saved in:
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