The Waste in Advertising Is the Part That Works
| Year of publication: |
2004
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|---|---|
| Authors: | Ambler, Tim ; Hollier, E.Ann |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 44.2004, 4, p. 375-390
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