//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
56
Social web
56
Internet marketing
33
Online-Marketing
33
Advertising effects
29
Werbewirkung
29
Consumer behaviour
27
Konsumentenverhalten
27
USA
23
United States
23
Advertising
20
Werbung
20
Viral marketing
12
Virales Marketing
12
Brand management
10
Markenführung
10
Media usage
10
Mediennutzung
10
Sport event
10
Sportveranstaltung
10
Website
10
Internet
9
Welt
8
World
8
Communication
7
Kommunikation
7
Fernsehwerbung
6
Sponsoring
6
Sponsorship
6
Television advertising
6
Marketing management
5
Marketingmanagement
5
Brand
4
Brand image
4
Consumer goods industry
4
E-commerce
4
Electronic Commerce
4
Influencer
4
Konsumgüterindustrie
4
Markenartikel
4
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
90
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
91
Aufsatz in Zeitschrift
91
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
91
Author
All
Lipsman, Andrew
3
Campbell, Colin
2
LaPointe, Pat
2
Lacey, Russell
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
2
Riegner, Cate
2
Scheinbaum, Angeline Close
2
Sharp, Byron
2
Wiesenfeld, David
2
Youn, Kibum
2
Abril Barrie, Carmen
1
Advincula, Dorothy
1
Agrebi, Meriem
1
Akaoui, Joe
1
Appiah, Osei
1
Austin, Manila S.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Balaban, Delia Cristina
1
Bellman, Steven
1
Berthon, Pierre R.
1
Bogomolova, Svetlana
1
Bolat, Elvira
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Buil, Isabel
1
Burton, Jennifer Lee
1
Bush, Kristin
1
Buttle, Francis A.
1
Campbell, Colin L.
1
Cases, Anne-Sophie
1
Chandon, Jean-Louis
1
Chang, Shin-Shin
1
Chen, Cheng-Hsui
1
Close, Angeline
1
more ...
less ...
Published in...
All
Journal of advertising research
NBER working paper series
3,250
Working paper / National Bureau of Economic Research, Inc.
2,876
NBER Working Paper
2,813
Policy research working paper : WPS
2,031
IMF country report
1,806
IMF working papers
1,663
Discussion paper / Centre for Economic Policy Research
1,607
SpringerLink / Bücher
1,521
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1,417
CESifo working papers
1,390
Working paper
1,387
Intereconomics : review of European economic policy
1,312
IMF staff country report
1,223
World Bank E-Library Archive
1,120
IMF working paper
1,100
Energy economics
1,095
Technological forecasting & social change : an international journal
1,003
Discussion paper series / IZA
992
World Bank Policy Research Working Paper
958
Applied economics
919
Journal of business research : JBR
908
Journal of international money and finance
791
The world economy : the leading journal on international economic relations
781
Springer eBook Collection
744
Discussion papers / CEPR
727
Applied economics letters
696
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
692
Edward Elgar E-Book Archive
690
IMF Working Paper
651
IZA Discussion Paper
649
Journal of development economics
649
Economic modelling
646
Finance research letters
645
Policy research working paper
617
United Nations publication
617
Policy Research Working Paper
615
Journal of international economics
607
Economics letters
603
IMF Working Papers
601
Journal of banking & finance
595
more ...
less ...
Source
All
ECONIS (ZBW)
91
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
5
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
6
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
7
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
8
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
9
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
10
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->