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~isPartOf:"Journal of banking & finance"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
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Search: subject:"Management"
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Brand
Consumer behaviour
778
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778
Beziehungsmarketing
590
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590
Portfolio selection
573
Portfolio-Management
573
Theory
434
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433
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303
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Dawes, John
5
Dhir, Amandeep
3
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3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
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2
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2
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2
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2
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2
Konuk, Faruk Anıl
2
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2
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2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
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Ngo, Liem Viet
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Paramita, Widya
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2
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2
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2
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2
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1
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1
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of banking & finance
Journal of retailing and consumer services
Journal of business research : JBR
255
The journal of brand management : an international journal
250
The journal of product & brand management
194
European journal of marketing : EJM
60
Psychology & marketing
51
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
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34
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
32
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31
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31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Business horizons
28
Journal of fashion marketing and management
28
Brands and branding
26
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of promotion management : JPM
25
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of market research
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of retailing
22
Journal of consumer research : JCR ; an interdisciplinary journal
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Qualitative market research : an international journal
20
International journal of retail & distribution management
19
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ECONIS (ZBW)
148
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71
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
72
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
73
Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
Saved in:
74
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
75
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
76
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
77
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
78
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
79
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
80
Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju
;
Kim, Woonho
;
Nakami, Shinya
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
Saved in:
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