The role of art infusion in enhancing pro-environmental luxury brand advertising
Year of publication: |
2022
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Authors: | Quach, Sara ; Septianto, Felix ; Thaichon, Park ; Nasution, Reza Ashari |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-10
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Subject: | Advertising | Art infusion | Brand | Luxury | Pro-environmental luxury | Sustainability | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbung | Werbewirkung | Advertising effects | Markenartikel | Kunst | Arts | Umweltbewusstsein | Environmental consciousness |
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