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~isPartOf:"Journal of business & economics research"
~language:"eng"
~language:"zho"
~person:"Khanfar, Nile M."
~person:"Mosca, Joseph B."
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Self-Concept
2
Social Web
2
Social web
2
Werbewirkung
2
Werbung
2
Brand
1
Brand Image
1
Brand Image Congruity
1
Brand loyalty
1
Communications
1
Consumer Engagement
1
Deregulation
1
Deregulierung
1
Einzelhandel
1
Gender
1
Geschlecht
1
Handelsmarke
1
Hedonic
1
Holistic Marketing
1
Loyalty
1
Markenartikel
1
Markentreue
1
Mobile Marketing
1
Mobile marketing
1
Retail Loyalty
1
Retail Store Type
1
Retail trade
1
Social Media
1
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3
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English
Chinese
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Khanfar, Nile M.
Mosca, Joseph B.
Cho, Yoon C.
7
Rizkallah, Elias G.
3
Diriker, Memo
2
Eastman, Jacqueline K.
2
Passyn, Kirsten A.
2
Rocereto, Joseph F.
2
Settle, Robert B.
2
Ainscough, Thomas L.
1
Alhemoud, Abdulla M.
1
Anuwichanont, Jirawat
1
Auruskeviciene, Vilte
1
Bandyopadhyay, Soumava
1
Bock, Dora E.
1
Boivin, Caroline
1
Bokyeong, Kim
1
Castleberry, Stephen Bryon
1
Crooker, John R.
1
Eastman, Kevin L.
1
Emond, Sarah
1
Fenn, Aju J.
1
Forbes, Lukas P.
1
Fraccastoro, Katherine A.
1
Gum, John R.
1
Harrington, Catherine
1
Hosein, Nasim Z.
1
Karani, Komal Gyani
1
Kim, Arum
1
Kizer, Lee E.
1
Kong, Raymond T.
1
Kulsiri, Panid
1
Lapointe, Sophie Bernard
1
Lee, Kelvin
1
Leelakulthanit, Orose
1
Lewis, Tony
1
Martin, Gillian Coote
1
Martinez, Stephen W.
1
Maute, Manfred F.
1
McKay, Benjamin P.
1
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Journal of business & economics research
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ECONIS (ZBW)
3
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1
The lasting effects of social meia trends on advertising
Wright, Elizabeth
;
Khanfar, Nile M.
;
Harrington, Catherine
- In:
Journal of business & economics research
14
(
2016
)
3
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
Saved in:
2
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
3
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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