The lasting effects of social meia trends on advertising
Elizabeth Wright, Nile M. Khanfar, Catherine Harrington (Nova Southeastern University, USA), Lee E. Kizer (Southern Wesleyan University, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Wright, Elizabeth ; Khanfar, Nile M. ; Harrington, Catherine ; Kizer, Lee E. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 14.2016, 3, p. 75-82
|
| Subject: | Advertising | Social Media | Mobile Marketing | Holistic Marketing | Consumer Engagement | Communications | Targeted Messages | Deregulierung | Deregulation | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557313