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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Cho, Yoon C."
~person:"Grable, John E."
~subject:"Bibliometrie"
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A content analysis of advertising transitions : impact of brand name, persona, and appeals
Kim, Kyunghee
;
Cho, Yoon C.
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009620972
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