A content analysis of advertising transitions : impact of brand name, persona, and appeals
Kyunghee Kim; Yoon C. Cho
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Kyunghee ; Cho, Yoon C. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 10.2012, 9, p. 501-511
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| Subject: | Content Analysis of Advertising Transitions | Transitional Market Issues | Systemtransformation | Economic transition | Werbung | Advertising | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620972