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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Heiney, Joseph N."
~person:"Rizkallah, Elias G."
~person:"Rocereto, Joseph F."
~subject:"Markenführung"
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Markenführung
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5
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4
Brand image
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Heiney, Joseph N.
Rizkallah, Elias G.
Rocereto, Joseph F.
Mosca, Joseph B.
2
Ahmed, Rym Ben
1
Ainscough, Thomas L.
1
Auruskeviciene, Vilte
1
Ayed, Hela
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Cho, Yoon C.
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Fraccastoro, Katherine A.
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Gum, John R.
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Karani, Komal Gyani
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Kim, Kyunghee
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Lee, Kelvin
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Martin, Gillian Coote
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Miller, Chip E.
1
Miller, Heather
1
Mzoughi, Nabil
1
Norman, Andrew T.
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Reardon, James
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Salciuviene, Laura
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Trocchia, Philip J.
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Wright-Isak, Christine
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ECONIS (ZBW)
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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2
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
3
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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