National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Year of publication: |
2015
|
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Authors: | Rizkallah, Elias G. ; Miller, Heather |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 13.2015, 2, p. 123-136
|
Subject: | National Brand | Private Label/Store Brand | Manufacturer-Retailer Relationship | Product Categories | Consumer Behavior | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Handelsmarke | Store brand | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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