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~isPartOf:"Journal of business and management : JBM"
~subject:"Brand equity"
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Steve Jobs' immortal quest and the heroic persona
Sonnenfeld, Jeffrey A.
- In:
Journal of business and management : JBM
19
(
2013
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10010240803
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