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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Evanschitzky, Heiner"
~person:"Kumar, V."
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Evanschitzky, Heiner
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Journal of business economics : JBE
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of marketing
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Legends in marketing
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Zur Wirkung von Neukunden-Promotions auf Bestandskunden : eine empirische Analyse in der Mobilfunkbranche
Woisetschläger, David
;
Evanschitzky, Heiner
;
Backhaus, …
- In:
Journal of business economics : JBE
81
(
2011
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10008841092
Saved in:
2
Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Woisetschläger, David M.
;
Evanschitzky, Heiner
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003807764
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