Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Year of publication: |
2008
|
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Authors: | Woisetschläger, David M. ; Evanschitzky, Heiner ; Holzmüller, Hartmut H. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 4, p. 377-390
|
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Energiewirtschaft | Energy sector |
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