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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Management control"
~subject:"Work behaviour"
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Journal of business economics : JBE
The journal of brand management : an international journal
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
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European journal of marketing : EJM
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Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
2
Key determinants of internal brand management success : an exploratory empirical analysis
Burmann, Christoph
;
Zeplin, Sabrina
;
Riley, Nicola
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10003811727
Saved in:
3
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
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