Key determinants of internal brand management success : an exploratory empirical analysis
Year of publication: |
2009
|
---|---|
Authors: | Burmann, Christoph ; Zeplin, Sabrina ; Riley, Nicola |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 4, p. 264-284
|
Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Arbeitsverhalten | Work behaviour |
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