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~isPartOf:"Journal of business economics : JBE"
~person:"Herrmann, Andreas"
~subject:"Rentabilität"
~subject:"Schätzung"
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Herrmann, Andreas
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Journal of business economics : JBE
Customer retention in the automotive industry : quality, satisfaction and loyalty
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Return on Customer Satisfaction : wie rentabel sind Maßnahmen zur Steigerung der Zufriedenheit?
Fischer, Marc
;
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1161-1190
Persistent link: https://www.econbiz.de/10001614204
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