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~isPartOf:"Journal of business economics and management"
~language:"eng"
~person:"Camgoz, Selin Metin"
~subject:"Consumer behaviour"
~subject:"Share price"
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Consumer behaviour
Share price
Ankündigungseffekt
1
Announcement effect
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Brand image
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Börsenkurs
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Capital income
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Emerging economies
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Turkey
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brand value
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brand value announcement
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event study analysis
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stock returns
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Camgoz, Selin Metin
Basgoze, Pinar
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Journal of business economics and management
Journal of food products marketing
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Effect of brand value announcements on stock returns : empirical evidence from
Turkey
Basgoze, Pinar
;
Yildiz, Yilmaz
;
Camgoz, Selin Metin
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 1252-1269
Persistent link: https://www.econbiz.de/10011626131
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