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~isPartOf:"Journal of business economics and management"
~person:"Collins, Roger"
~person:"De Chernatony, Leslie"
~person:"Lin, Hsin-Hui"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
Brand management
3
Markenführung
3
Markenimage
3
Consumer behaviour
2
Konsumentenverhalten
2
Bank
1
Beziehungsmarketing
1
Corporate Social Responsibility
1
Corporate culture
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Corporate social responsibility
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Customer satisfaction
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Customer value
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Destination management
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Destinationsmanagement
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Einzelhandel
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Employee retention
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Event marketing
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Event-Marketing
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Firmenimage
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Handelsmarke
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Holiday behaviour
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Kundenzufriedenheit
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Urlaubsverhalten
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banking sector
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brand identity management
1
brand image transfer
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corporate social responsibility
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customer lifetime value
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destination brand image
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Collins, Roger
De Chernatony, Leslie
Lin, Hsin-Hui
Arikan, Esra
1
Basgoze, Pinar
1
Bindah, Eric
1
Bodur, Muzaffer
1
Bravo, Rafael
1
Buil, Isabel
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Camgoz, Selin Metin
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Chlivickas, Eugenijus
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Fuentes, Humberto
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Li, Hui
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Norjaya Mohd. Yasin
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Pardos Martínez, Eva
1
Romeika, Giedrius
1
Santiago, Ramiro
1
Smaliukienė, Rasa
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Song, Wei
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Syed Shah Alam
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Tseng, Timmy H.
1
Vera, Jorge
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Wang, Yi-Shun
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Wu, Min-Yi
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Yildiz, Yilmaz
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Šarkiūnaitė, Ingrida
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Journal of business economics and management
European journal of marketing : EJM
3
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of marketing management : MM
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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ECONIS (ZBW)
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
2
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
3
Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui
;
Song, Wei
;
Collins, Roger
- In:
Journal of business economics and management
15
(
2014
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10010256691
Saved in:
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