Predicting customer lifetime value for hypermarket private label products
Year of publication: |
August 2017
|
---|---|
Authors: | Lin, Hsin-Hui ; Li, Hsien-Ta ; Wang, Yi-Shun ; Tseng, Timmy H. ; Kao, Ya-Ling ; Wu, Min-Yi |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 18.2017, 4, p. 619-635
|
Subject: | private label product | hypermarket | repurchase intention | customer lifetime value | store awareness | store image | image fit | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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