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~isPartOf:"Journal of business economics and management"
~person:"De Chernatony, Leslie"
~person:"Lin, Hsin-Hui"
~subject:"Brand image"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Brand image
Retail trade
Brand management
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Markenführung
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Markenimage
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1
Beziehungsmarketing
1
Consumer behaviour
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Corporate Social Responsibility
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Customer value
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banking sector
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brand identity management
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corporate social responsibility
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customer lifetime value
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employees
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hypermarket
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image fit
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organisational commitment
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perceived external prestige
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private label product
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De Chernatony, Leslie
Lin, Hsin-Hui
Arikan, Esra
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Basgoze, Pinar
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Bindah, Eric
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Bravo, Rafael
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Buil, Isabel
1
Camgoz, Selin Metin
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Chlivickas, Eugenijus
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Norjaya Mohd. Yasin
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Journal of business economics and management
European journal of marketing : EJM
3
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of euromarketing
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Journal of marketing management : MM
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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ECONIS (ZBW)
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
2
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
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