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~isPartOf:"Journal of business economics and management"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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