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~isPartOf:"Journal of business ethics : JBE"
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Journal of business ethics : JBE
Journal of business research : JBR
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Antecedents and outcomes of employee-based brand equity
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Marketing intelligence & planning
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The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Проблемы современной экономики
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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CSR actions,
brand
value
, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
Saved in:
2
Towards an ethical and trustworthy social commerce community for
brand
value
co-creation : a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
Saved in:
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