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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Markovic, Stefan"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Stakeholder
Beziehungsmarketing
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand equity
3
Common method variance
3
Customer perceived ethicality
3
Generalizability theory
3
Business ethics
2
Customer satisfaction
2
Dienstleistungsqualität
2
Emotion
2
Employee empathy
2
Kundenzufriedenheit
2
Service quality
2
Unternehmensethik
2
Banking industry
1
Co-creation
1
Corporate brands
1
Corporate reputation
1
Corporate services brand
1
Corporate services brands
1
Customer affective commitment
1
Customer integration
1
Ethics
1
Ethik
1
Firmenimage
1
Innovation
1
Innovation management
1
Innovation performance
1
Innovationsmanagement
1
Knowledge management
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Article in journal
Case study
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Markovic, Stefan
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Gupta, Suraksha
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Swaen, Valérie
6
Wallpach, Sylvia von
6
Arenas, Daniel
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Fassin, Yves
5
Freeman, R. Edward
5
Iglesias, Oriol
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Kornum, Niels
4
Lindgreen, Adam
4
Mühlbacher, Hans
4
Ozdemir, Sena
4
Pantano, Eleonora
4
Sachs, Sybille
4
Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Vrontis, Demetris
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
5
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1
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
2
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
3
How does breadth of external stakeholder co-creation influence innovation performance? : analyzing the mediating roles of knowledge sharing and product innovation
Markovic, Stefan
;
Bagherzadeh, Mehdi
- In:
Journal of business research : JBR
88
(
2018
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011869614
Saved in:
4
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
5
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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