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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Stakeholder
Consumer behaviour
2,343
Konsumentenverhalten
2,343
Corporate social responsibility
1,733
Corporate Social Responsibility
1,724
Business ethics
1,601
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1,596
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1,076
Ethik
1,007
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900
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898
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884
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840
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710
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708
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663
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619
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
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7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Swaen, Valérie
6
Wallpach, Sylvia von
6
Arenas, Daniel
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Fassin, Yves
5
Freeman, R. Edward
5
Iglesias, Oriol
5
Markovic, Stefan
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
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Christodoulides, George
4
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4
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4
Dutta, Sujay
4
Ekinci, Yuksel
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Grohs, Reinhard
4
Guzman, Francisco
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Japutra, Arnold
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Ko, Eunju
4
Kornum, Niels
4
Lindgreen, Adam
4
Mühlbacher, Hans
4
Ozdemir, Sena
4
Pantano, Eleonora
4
Sachs, Sybille
4
Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Vrontis, Demetris
4
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global marketing
The journal of brand management : an international journal
349
The journal of product & brand management
307
Journal of retailing and consumer services
247
Corporate social responsibility and environmental management
183
Business strategy and the environment
174
Tourism management : research, policies, practice
163
Psychology & marketing
140
European journal of marketing : EJM
114
Journal of travel and tourism marketing
112
Asia Pacific journal of marketing and logistics
109
International journal of hospitality management
104
Journal of marketing communications
103
Industrial marketing management : the international journal for industrial and high-tech firms
100
Business & society
94
Marketing intelligence & planning
89
International journal of project management : the journal of The International Project Management Association
85
Technological forecasting & social change : an international journal
84
Cogent business & management
82
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Journal of international consumer marketing
73
Journal of strategic marketing
72
The journal of consumer marketing
72
Tourism management perspectives : TMP
72
Journal of marketing management : MM
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of the Academy of Marketing Science
68
International marketing review
66
Journal of marketing
63
Journal of business ethics : JBE
60
Marketing letters : a journal of research in marketing
60
Journal of fashion marketing and management
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
54
Journal of promotion management : innovations in planning and applied research
53
Journal of promotion management : JPM
52
Tourism analysis : an interdisciplinary tourism & hospitality journal
52
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ECONIS (ZBW)
1,084
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1
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10
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1,084
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1
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
2
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
3
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
4
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
5
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
6
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
7
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
8
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
Business-community relations under COVID-19 : a study of micro and small firms
Bressan, Alessandro
;
Alonso, Abel Duarte
;
Oanh Thi Kim Vu
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490774
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