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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of teaching in international business"
~language:"eng"
~subject:"Brand image"
~subject:"Multinationales Unternehmen"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Brand image
Multinationales Unternehmen
Unternehmenserfolg
Consumer behaviour
2,148
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2,148
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1,715
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1,706
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1,592
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1,072
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1,005
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886
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875
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803
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803
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674
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10
Ciravegna, Luciano
10
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8
Melewar, T. C.
8
Tan, Justin
8
Valette-Florence, Pierre
8
Adomako, Samuel
7
Oghazi, Pejvak
7
Wu, Yinglu
7
Boso, Nathaniel
6
Claver Cortés, Enrique
6
Goodell, John W.
6
Hultman, Magnus
6
Kraus, Sascha
6
Marco Lajara, Bartolomé
6
Tarba, Shlomo Yedidia
6
Temouri, Yama
6
Zaragoza-Sáez, Patrocinio del Carmen
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Úbeda García, Mercedes
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5
Arslanagic-Kalajdzic, Maja
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Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
5
Gupta, Suraksha
5
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5
Kundu, Sumit K.
5
Lin, Feng-Jyh
5
Lo, Fang Yi
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Malik, Ashish
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Merchant, Altaf
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Michel, Géraldine
5
Munjal, Surender
5
Paul, Justin
5
Rocha, Angela da
5
Song, Sangcheol
5
Veloutsou, Cleopatra
5
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International Conference on Voluntary Codes of Conduct for Multinational Corporations: Promises and Challenges <1, 2004, New York, NY>
1
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of teaching in international business
International business review : the official journal of the European International Business Academy
744
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
579
Journal of world business : JWB
549
Management international review : mir ; journal of international business
445
The international journal of human resource management
392
Strategic management journal
356
Journal of international management
346
The journal of brand management : an international journal
340
Cogent business & management
337
Industrial marketing management : the international journal for industrial and high-tech firms
315
The journal of product & brand management
310
Journal of retailing and consumer services
268
European journal of international management : EJIM
251
International journal of hospitality management
241
Small business economics : an entrepreneurship journal
241
Technological forecasting & social change : an international journal
238
The journal of corporate finance : contracting, governance and organization
226
International journal of production economics
225
Applied economics
211
Research policy : policy, management and economic studies of science, technology and innovation
204
Thunderbird international business review
203
Management decision : MD
186
Multinational business review
181
International journal of economics and finance
178
Journal of Asian finance, economics and business : JAFEB
175
International marketing review
168
Asia Pacific business review
165
International journal of emerging markets
163
Transnational corporations : investment and development
162
European management journal
160
Finance research letters
160
International journal of economics and financial issues : IJEFI
160
Tourism management : research, policies, practice
160
International journal of business and globalisation : IJBG
150
Journal of banking & finance
150
Applied economics letters
148
International review of economics & finance : IREF
148
Research in international business and finance
148
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ECONIS (ZBW)
1,877
USB Cologne (EcoSocSci)
2
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
A bibliometric examination of the literature on emerging market MNEs as the basis for future research
Chabowski, Brian R.
;
Samiee, Saeed
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492743
Saved in:
5
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
Saved in:
9
Business group affiliation and internationalization of new ventures : moderating role of industry and liberalization
Saiyed, Abrar Ali Mohammadusman
;
Eryarsoy, Enes
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229121
Saved in:
10
Buyer-supplier CSR alignment and firm performance : a contingency theory perspective
Yang, Yang
;
Jiang, Yan
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468751
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