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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Social web"
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Advertising effects
Consumer behaviour
Social web
Konsumentenverhalten
2,477
Brand management
486
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486
Brand image
447
Markenimage
447
Beziehungsmarketing
433
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433
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268
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247
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219
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Online-Handel
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Personality psychology
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129
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Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Phau, Ian
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Teng, Lefa
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Mattila, Anna S.
10
Roy, Rajat
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Arli, Denni
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Schlegelmilch, Bodo B.
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Paul, Justin
7
Roy, Sanjit
7
Vitell, Scott J.
7
Wagner, Udo
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business ethics : JOBE
Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
511
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
2,477
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1
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
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2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
5
Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina
;
Postel, Lea
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
Saved in:
6
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
10
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
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