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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Christodoulides, George"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand
4
Markenartikel
4
Markenimage
4
Brand equity
2
Consumers
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Luxury goods
2
Luxusgüter
2
Betrayal
1
Brad happiness
1
Brand avoidance
1
Brand engagement
1
Brand tribalism
1
Consumer motivations
1
Consumer-based brand equity
1
Culture
1
Ephemerality
1
Erfolgsbeteiligung
1
Event marketing
1
Event-Marketing
1
Hedonism
1
Ideal self-congruence
1
Inconspicousness
1
Levels of sharing
1
Luxury
1
Masstige consumption
1
Narcissism
1
Negative brand events
1
Ownership
1
Profit sharing
1
Satisfaction
1
Self-focus
1
Share Economy
1
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Article in journal
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4
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English
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Christodoulides, George
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Iglesias, Oriol
5
Merchant, Altaf
5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Markovic, Stefan
4
Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
3
Brunk, Katja H.
3
Chatterjee, Subimal
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Halkias, Georgios
3
Hultman, Magnus
3
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Journal of business ethics : JOBE
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
3
International marketing review
2
The journal of product & brand management
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
4
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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