Decoding the complexity of the consumer-based brand equity process
Kalliopi Chatzipanagiotou, Cleopatra Veloutsou, George Christodoulides
| Year of publication: |
November 2016
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|---|---|
| Authors: | Chatzipanagiotou, Kalliopi ; Veloutsou, Cleopatra ; Christodoulides, George |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5479-5486
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| Subject: | Brand equity | Consumers | Fuzzy set qualitative comparative analysis | Brand management | Markenimage | Brand image | Markenführung | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590542