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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Cornwell, T. Bettina"
~person:"Wallpach, Sylvia von"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
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11
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Cornwell, T. Bettina
Wallpach, Sylvia von
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
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12
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11
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10
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10
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10
Seo, Yuri
10
Chebat, Jean-Charles
9
Dennis, Charles
9
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9
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9
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Veloutsou, Cleopatra
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8
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7
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7
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Journal of business ethics : JOBE
Journal of business research : JBR
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1
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International journal of sports marketing & sponsorship
1
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Journal of business ethics : JBE
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
16
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1
I know what you are thinking : how theory of mind is employed in product evaluations
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Hong, Yuan
- In:
Journal of business research : JBR
128
(
2021
),
pp. 405-422
Persistent link: https://www.econbiz.de/10012494466
Saved in:
2
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
3
Conceptualizing unconventional luxury
Thomsen, Thyra Uth
;
Holmqvist, Jonas
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
116
(
2020
),
pp. 441-445
Persistent link: https://www.econbiz.de/10012257641
Saved in:
4
Moments of luxury : a qualitative account of the experiential essence of luxury
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Thomsen, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 491-502
Persistent link: https://www.econbiz.de/10012257648
Saved in:
5
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
6
Home in the re-making : immigrants' transcultural experiencing of home
Kreuzer, Maria
;
Mühlbacher, Hans
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
91
(
2018
),
pp. 334-341
Persistent link: https://www.econbiz.de/10011903213
Saved in:
7
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
8
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
9
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
10
Intended brand associations : do they really drive consumer response?
Koll, Oliver
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1501-1507
Persistent link: https://www.econbiz.de/10010379291
Saved in:
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