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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Cornwell, T. Bettina"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Konsumentenverhalten
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Consumer behaviour
6
Sponsoring
5
Sponsorship
5
Sport
4
Sports
4
Markenimage
3
Sportmarketing
3
Sports marketing
3
Beziehungsmarketing
2
Relationship marketing
2
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2
United States
2
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1
African
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Afrikanisch
1
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Austria
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Big event
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Brand
1
Brand management
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Business-to-business
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Commercial sponsorship
1
Congruence
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Consumer decision making
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Endorsement
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Ethics
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Cornwell, T. Bettina
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Foroudi, Pantea
12
Gupta, Suraksha
12
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Melewar, T. C.
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Filieri, Raffaele
9
Merchant, Altaf
9
Seo, Yuri
9
Septianto, Felix
9
Wallpach, Sylvia von
9
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Sharma, Piyush
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Geuens, Maggie
7
Liu, Martin J.
7
McLean, Graeme J.
7
Michel, Géraldine
7
Pantano, Eleonora
7
Rose, Gregory
7
Roy, Rajat
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Journal of business ethics : JOBE
Journal of business research : JBR
Psychology & marketing
2
European journal of marketing : EJM
1
International journal of sports marketing & sponsorship
1
Journal of advertising
1
Journal of consumer behaviour : an international research review
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
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ECONIS (ZBW)
7
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7
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7
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1
I know what you are thinking : how theory of mind is employed in product evaluations
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Hong, Yuan
- In:
Journal of business research : JBR
128
(
2021
),
pp. 405-422
Persistent link: https://www.econbiz.de/10012494466
Saved in:
2
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
3
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
4
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
5
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
6
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.
;
Balabanis, George
;
Schlegelmilch, …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Saved in:
7
Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru
;
Cornwell, T. Bettina
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
Saved in:
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