Sponsorship portfolio as a brand-image creation strategy
P. Monica Chien; T. Bettina Cornwell; Ravi Pappu
| Year of publication: |
2011
|
|---|---|
| Authors: | Chien, P. Monica ; Cornwell, T. Bettina ; Pappu, Ravi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 2, p. 142-149
|
| Subject: | Sponsoring | Sponsorship | Markenimage | Brand image | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008839686