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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
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Business ethics
1,463
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Hajli, Nick
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Journal of business ethics : JOBE
Journal of strategic marketing
Journal of business research : JBR
876
Journal of retailing and consumer services
429
The journal of brand management : an international journal
371
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335
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251
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213
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210
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200
Journal of travel and tourism marketing
166
International journal of internet marketing and advertising : IJIMA
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159
International journal of hospitality management
155
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154
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150
Asia Pacific journal of marketing and logistics
140
European journal of marketing : EJM
132
Journal of marketing management : MM
126
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
125
Journal of management information systems : JMIS
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
International journal of advertising : the review of marketing communications
117
Journal of marketing
117
Cogent business & management
114
Marketing intelligence & planning
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Journal of promotion management : innovations in planning and applied research
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
109
Business horizons
102
Journal of international consumer marketing
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of the Academy of Marketing Science
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
The journal of consumer marketing
94
International journal of consumer studies
93
Journal of global marketing
90
International journal of business information systems : IJBIS
89
Journal of advertising research
89
Journal of marketing management : JMM ; journal of the Academy of Marketing
88
Journal of hospitality marketing & management
86
International journal of contemporary hospitality management
83
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ECONIS (ZBW)
189
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1
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10
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189
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date (oldest first)
1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
3
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean
;
Quach, Sara
;
Thaichon, Park
;
Hwa, Jacky …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
Saved in:
4
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
5
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
8
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
9
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
10
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mei, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
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