Strategic brand management in and through sport
Argyro Elisavet Manoli
| Year of publication: |
2024
|
|---|---|
| Authors: | Manoli, Argyro Elisavet |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 6, p. 814-821
|
| Subject: | Brand associations | brand equity | brand image | brand perceptions | sport sponsorship | sportainment | Markenführung | Brand management | Markenimage | Brand image | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2059774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051757