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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of world business : JWB"
~person:"Czinkota, Michael R."
~subject:"Corporate Social Responsibility"
~type:"article"
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Czinkota, Michael R.
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Journal of business ethics : JOBE
Journal of world business : JWB
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
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