Embedding knowledge and value of a brand into sustainability for differentiation
Year of publication: |
2013
|
---|---|
Authors: | Gupta, Suraksha ; Czinkota, Michael R. ; Melewar, T. C. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 48.2013, 3, p. 287-296
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Produktdifferenzierung | Product differentiation | Markenimage | Brand image | Wettbewerbsstrategie | Competitive strategy |
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