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~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Bigné Alcañiz, J. Enrique
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Journal of business ethics : JOBE
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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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